Content marketing in 2018

If you are trying to get into the world of marketing, you probably ran into the term “content marketing.” And, you probably have a feeling that you understand what that term means. But, most people are wrong when they assume that content marketing is simple. That is why we came up with this article to help people understand the value of using good content. What is Content Marketing? We will start by giving you the bare-bones definition of content marketing. Namely, it is a kind of marketing that revolves around creation and sharing of material that doesn’t explicitly advertise your brand but can help you reach more potential customers. The most common types of materials people use are blog posts, social media marketing campaigns, and video content. However, that is far from being everything content marketers use to build brand awareness. In fact, content marketing strategies have been around for a lot longer than you might expect. Companies have been using them for B2C and B2B